Bad copy, a new win-win paradigm of synergy with value added incremental metrics

by / Wednesday, 18 June 2008 / Published in Advertising

What happened to saying what you mean? It seems that nearly every piece of text I read has been overtaken by bad buzzwords.

Now, with the green movement, a new generation of green buzzwords are waiting in the wings.

If you’ve recently written copy for ANYTHING other than a staff meeting, take a look at it and make sure that you’ve avoided these buzzwords. They’ve been used so much, we’re just not hearing them any more.