Purely Clear relaunches 100% natural product line of skin care, public awareness campaign underway to help inform consumers about chemicals in skin care products

by / Friday, 15 August 2008 / Published in Public Relations

FOR IMMEDIATE RELEASE: Knoxville, Tenn. (August 15, 2008) – With the nation’s continued interest in healthy and natural lifestyles, Purely Clear has updated its 100% natural line of skin care products in order to provide a healthy alternative to chemical-based products.

The Purely Clear line includes toner, facial cleansers, mineral make-up, intensive repair and wrinkle serum, and essential oil blends. The proprietary list of ingredients contains no synthetic additives or chemically modified natural substances.

With a new web site, packaging, blog, and emphasis on making Purely Clear more readily available to the public, the owners hope to raise awareness about the potential long-term negative impact of many popular products, as well as open discussion about natural alternatives.

“Our goal isn’t just to sell product,” Kelly Riggs, CFO of Purely Clear said. “We want the public to take the time to look into the products they are using, to do some research about the ingredients that they are putting on their skin. Promoting natural skin care and health care is our primary goal. We’re hoping that our blog will help spur open discussion to help put as much information in the hands of consumers as possible.”

About Purely Clear

Purely Clear was founded in 2002 in Knoxville, Tennessee by Danny and Kelly Riggs as a natural alternative for skin care for a small group of family friends. Since that time, the product has developed a loyal following that has encouraged the Riggs family to make the products available for the general public. Today, the product is sold online and is found in several boutique shops. For more information, including a full list of ingredients used in Purely Clear product, visit their web site at www.purelyclear.com or the company blog at www.purelyclear.typepad.com.