AIG in the news

by / Wednesday, 08 October 2008 / Published in Public Relations

Some days while scanning the news, a PR challenge pops up that I wish I could tackle, just for the challenge. Then one like this pops up, and I just shake my head.

Less than a week after the government bailout of AIG, the company sent executives on a $440,000 retreat.

Is it really possible that nobody at AIG could understand how this would be perceived by the public? If not, they might want to consider hiring a PR firm…or at least an intern with general people skills.