UT Federal Credit Union Adds VW Beetle to Marketing Mix

by / Wednesday, 05 November 2008 / Published in Advertising


You’ve seen these hot little cars all over town touting energy drink and specialty retailers. Now UT Federal Credit Union has joined the mix with a cute little orange and white checkered Volkswagen Beetle. The car is really a traveling billboard for UT Federal Credit Union with the credit union’s web address so people can find out more information about products and services.

The marketing campaign was born out of a desire to spread the credit union message to more people throughout the five county area served by UT Federal Credit Union. During this time of economic uncertainty among banks, UTFCU is using the car to promote security and satisfaction within the community. “You can’t help but smile when you see our bug going down the street,” said Debbie Jones, CEO of UTFCU, “it makes people remember the good times they’ve experienced with their credit union such as getting their first car loan or mortgage, opening accounts for their children and helping them learn how to save.”

Be sure to catch the bug in action during UT’s homecoming parade on November 7th and community Christmas parades including WIVK’s Christmas parade in downtown Knoxville, Powell, Fountain City, and other local parades.

In addition to the actual Volkswagen, UTFCU is taking the campaign one step further by placing the ‘traveling billboard’ on actual billboards. The new boards show iconic images of the region and spotlight the UTFCU Volkswagen Beetle as it travels to various areas with UTFCU branches. Once again, the goal is to provide upbeat and reassuring images to correspond with the credit union experience.Utfcu_billboard