An old friend drew a correlation between me and PT Barnum the other day, and it pleased me to no end. Who else brings out the spirit of public relations, advertising and marketing any better? He was much more than the man that brought us the Fiji mermaid, he was a brilliant entrepreneur. His quotes say a lot about his vision.
Without promotion something terrible happens, nothing! – PT Barnum
As I look towards 2009, I'm going to keep PT Barnum in mind. He was dead on target. "Without promotion something terrible happens, nothing!"
There's no denying that 2009 is going to be a challenging year for many, but it is also going to open a lot of doors for those of us that fight through. Don't stop promotions, but promote wisely. Use creative advertising and PR solutions instead of mailing out the same old postcards over and over. Just because TV worked last year, don't think it will this year (don't think it won't either). If things are difficult, remember they're difficult for your competitor as well…make them give up before you do.
Reinvent yourself, stay relevant, and kick some ass this year. Want some help, email me or call us at 865-482-7771.
And now, this way to the Egress!