Please, if you're using that as your main sales pitch at the moment, stop.
I know the general public doesn't pay as much attention to ads as someone in advertising, but I'm sick of it. Down the street from my office is a hotel with a big sign reading "In these uncertain economic times…." – WTF? A hotel playing off uncertain economic times?
If you want to stand out, cry 'fire' during a movie. Don't follow suit with everyone else.
There, that's out of my system. I can calm down until the pink labeled chicken noodle soup and Tic Tacs start hitting the shelves.