How Digital Marketing Can Help Reinvent Direct Marketing

by / Thursday, 23 July 2009 / Published in Advertising

AdvertisingAge currently has a wonderful article regarding some ways that Direct Marketing can be reinvented, using some of the lessens learned through the evolution of Digital Marketing. 

At z11 communications, we're definitely seeing an uptick in direct marketing projects in regards to both results and the number of incoming projects. 

Don't drop direct marketing, consider ways to do it better.