I was in a meeting the other day, discussing Twitter with a new Tweep. She asked, "What is the right way to Twitter?" The room was quiet until I blurted "I'm not sure there is a correct way to Twitter, but I can give you an example of what not to do?"
@BriarcliffRealt – a perfect example of what not to do. In fact, it amazes me that they continue to have followers. This Realty company utilizes TweetLister to merely send out a tweet about once an hour. Each listing starts with "House for sale in", then gives a few details and a tiny URL.
There is no personal touch, no info about the quality of life within the community, no comments about why the home listing is unique or special, so there is no reason for me to clutter up my Twiiter news feed with their information.
I start following a twitterer because at least for a moment, they interest me. I have a short attention span and a busy life, so unless their tweets communicate their information in an engaging manner, I will "unfollow" with great enthusiam. Just as I love my home to be uncluttered, I want the same in my Twitter News Feed. Peace.