It’s not a fad, it’s communication

by / Sunday, 21 February 2010 / Published in Uncategorized
Social media. I’m tired of the topic, but it’s not going away anytime soon. 
Every few seconds, someone like myself is publishing a blog article about social media usage. Then they’ll Tweet about it, post it to Facebook, make a vlog, Buzz it, and do one of several other things to it. This will build to the ever-increasing stockpile of proof that social media is a fad or revolution of sorts.
I hate to jump on an overloaded bandwagon, but in a sense, there is a revolution underway. Once upon a time, people such as myself crafted messages and then spent fortunes trying to take these messages to the public. Those days are gone. Now, the public is easily accessible, and they’re already talking about every message that we can conceive. The new goal is to catch these waves of communication, and ride them to shore. 
Ignoring social media channels would be similar to not installing a telephone because you consider it a fad. However, it’s simply one tiny component in your communications strategy. You still have to reach out properly and manage your brand. Social media will not replace other necessary tasks.
If you’re one of the folks that haven’t moved into the social media realm yet, it’s very likely that you’ll have to. However, you don’t have to do it today. Develop a strategy first, identify goals that you can measure, and hire a professional to assist you if needed. 
Social media isn’t going away. The phone didn’t. Television hasn’t. But social media isn’t a magic bullet either. Make it a part of your overall strategy. Think first, then act.