Retweeting, the sincerest form of gossip

by / Sunday, 28 February 2010 / Published in Public Relations

Not long ago, I remember reading a reference that a ‘retweet’ had become the newest form of flattery. The statement has some truth to it. I’ll admit, I get warm fuzzies when I see others reference things I’ve said. Going beyond flattery, however, the retweet is also one of the fastest way to spread rumors and gossip. 

In the past week, I’ve seen two highly-skilled communications professionals retweet posts that simply weren’t accurate, essentially spreading false data. I’m not implying that anyone posted false data purposefully, just pointing out how things can spread. 

If you’re going to retweet someone, make sure you at least verify that they know what they’re talking about. Don’t just strive to be the first person to repeat the information. And, once you verify the data, consider posting your own comment and helping the conversation grow, rather than just pushing the same peanut forward.