15 minutes of fame, narcissism, social media and reality TV
15 minutes of fame has become something that is expected, and thanks to social media and reality television (I argue that they are basically the same thing), people can simply go out and claim them.
Michelle Bombshell McGee and Rachel Uchitel are the bottom-feeders of the lot, but half the people we know are doing everything within their power to capture a similar narcissistic glory.
With all the events of the world, it’s amazing how every tragedy across the globe impacts everyone’s routine, and how they need to make sure their Twitter feed knows. Within the past few months I’ve seen folks grab the coattails of actual news to pull attention to themselves in ways that should be horribly embarrassing, that I don’t want to repeat….simply so as to not draw more attention. As long as we provide this extra attention, we’re helping perpetuate the ability to achieve 15 minutes of unwarranted fame, which is typically about 14:59 too long.
I do it too. I have to. I have to tread water to fit in with the chum. Even if I have to do it, I’ve cut back. The personal Twitter feed and Facebook account are now inactive. The corporate Twitter feed and Facebook account are still spinning along, and show a healthy level of work examples…and a glimpse of my own narcissistic capabilities.
All we can do is hope it passes, and that people will soon go back to sharing useful information rather than making useful information something that is about them.
What does this have to do with PR, marketing, advertising, social media campaigns? Content is still king. Relevant content can break through the clutter. Don’t jump at something just because it’s shiny. It’s easy to see all the attention garnered by wannabes, and try to duplicate what they’re doing. That attention will pass. Stay with a communications strategy and don’t lose focus.