I would give anything to hear how they pitched this and got sign-off

by / Wednesday, 19 May 2010 / Published in Uncategorized

A London design agency, Iris, has created a pair of monstrosities by the names of Wenlock and Mandeville as mascots for the 2012 Olympic games.

I’m not wanting to debate the quality of design, there isn’t enough quality for debate.

What I’d like to know, however, is how they sold these one-eyed creatures through committees and swayed focus groups to accept them. The account managers and business development folks at Iris could likely teach us all a few things about selling used cars.  

The 2012 Olympic mascot Wenlock (L) and Paralympic mascot Mandeville pose for photographers in the playground at St. Paul’s primary school in London Photograph: Suzanne Plunkett/Reuters