Advice: wear sunscreen and keep a copy of your logo

by / Friday, 09 December 2011 / Published in Advertising

I don’t even wear sunscreen, and I should, so I doubt I can convince you to either.

However, please allow me to convince you to keep a copy of your logo on file. Multiple copies, that’s even better.

In the past few months, I’ve come across six rather large firms that don’t have access to their own brand. Sure, they have a jpg or two sitting around, sized specifically for some use that nobody can even remember. After a few weeks of running in circles, we eventually have to recreate the logo…which does have a creative fee attached.

Recreating your existing logo isn’t something we want money for. It’s not exactly fulfilling, and it’s a waste of your cash.

If you’re reading this and you manage a brand for your company, make sure you have vector art variants of your logo on-file. Trust me, one day you’ll be glad you did.