Friday
05Feb2010

UT Federal Credit Union, orange is in your corner

DateFriday, February 5, 2010 at 5:59AM

We don't usually use the blog to show individual pieces of work, but we're simply loving the new UT Federal Credit Union "I Love Orange" campaign. 

Throughout the year, watch for variations on this theme, and see all the ways that UT Federal Credit Union is on your side.

AuthorRingleader | CommentPost a Comment |
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Sunday
17Jan2010

Fancy Food Show

DateSunday, January 17, 2010 at 8:56AM

Today, I'm wandering aimlessly at the Fancy Food Show in San Francisco. Luckily, I have the opportunity to join Papaw Tom's Foods here as they reach out to retailers.

I've been somewhat surprised at the lack of social media knowledge in the crowd, but they're certainly working to blow through the learning curve.

Pictures of our excellent Papaw Tom's packaging, as well as other examples of good design, will be posted soon.

AuthorRingleader | CommentPost a Comment |
Sunday
10Jan2010

Observations after working with interns and recent graduates

DateSunday, January 10, 2010 at 11:35AM

In the past year we've had some great, and some 'WOW! not-so-great' ones, as well.

We've had PR, communications, marketing, and design help from various colleges. Some come in and are afraid to look up and smile, others come in ready to tackle the world.

The one consistency, so far, regardless of where the interns come from, is the LACK of understanding of what's going on around them.

Twitter? They have no interest and don't come with a built-in understanding of how it can be used to facilitate communications.

Facebook? It's a place for imaginary farming and sharing pictures and opinions we used to find it best to keep to ourselves.

Even Pandora..."I've heard of it," is the culmination of my last two attempts to delve into conversation with someone under 25.

Public Relations? Writing a concise press release and an attention-getting media alert is the focus of the PR students I've met recently.

I'm worried that companies that don't embrace modern communications channels will be rendered dinosaurs in the coming years, or even months. What does this say about the students that graduate without an understanding of today's communications? They'll be left behind before they even get out of the gate.

AuthorRingleader | Comment1 Comment |
Monday
04Jan2010

Why I wouldn't pull my own teeth...

DateMonday, January 4, 2010 at 9:10PM

I have no f’ing clue as to how to do so.

Some days I can’t help but wonder why folks hire other folks to do things...and then decide to pull their own teeth, when they don’t even have a clue as to how to set up the anesthesia.

99% of the time, folks listen to reason and you can help them along. In the best examples, everyone learns something, and the final product is far stronger than what anyone could have done alone.

In the rare 1% of the time, that has me pontificating at the moment, I find myself wondering how to see a task through without anyone associating my company name to it. Stepping away isn’t an option, as most of those involved have an interest in improving and learning, myself included.

Oh well, hopefully by the end of the week we’ll have proceeded beyond pulling our own teeth, and at least have a nice set of dentures.

AuthorRingleader | CommentPost a Comment |
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Sunday
03Jan2010

Timely relevant updates

DateSunday, January 3, 2010 at 6:31AM

Being able to update your web site or blog with important information, in a timely manner, is crucial.

Is your web site set up to be updated by mobile phone?

This update is being posted as I await a couple more runners this morning. It's 12 degrees outside and I'm sitting in the parking lot with a warm car. It's nice to know I could have posted something important, had it come to mind.

AuthorRingleader | CommentPost a Comment |
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