Herd Those Cats (Or, Collect Those Social Media Logins)
February 20, 2020
Be a Black Sheep
February 21, 2020
Of course we love it when happy clients post selfies from the salon. But, if you think about it, are you as happy as you could be with the images you see posted?
If your loyal fans are going to be taking these photos anyway, which we want them to do, let’s make sure we make it as easy and fun for them as possible. The better they look, the better your salon looks.
Create ‘instagrammable’ moments:
- Dedicate a space: Be certain the space behind the photos looks the way you’d like, maybe a logo wall or special visual that is uniquely related to your business.
Have props: Fun props help get creativity going, you can just keep a random box of toys and props handy, be creative, - Correct the lighting: Are your salon selfies being taken from a well-lit area? Ring lights are fairly inexpensive these days, and can make any dark area in the salon picture ready.
- Have specific hashtags: Be certain to have hashtags that you promote, and encourage your guests to use them.
- Interact with those that posts, and show them the love: Turn your fans into stars, interact with them online and consider creating campaigns and contests to promote posts.
About the Author: Zane Hagy is a PR and marketing professional, with a focus on the beauty industry and premium products. When it comes to the world of beauty, Zane’s niche is simple solutions for complex problems. Experience includes salons, schools, product lines, and individual artists. His agency, z11 communications, has also represented Intercoiffure America Canada since 2014. Email him at Zane.Hagy@z11communications.com or visit z11communications.com.
(reprint of a blog, originally published in Salon Today on October 8, 2019)
