The Challenge

With multiple Clubs in Knox and the surrounding counties, Boys & Girls Clubs of the Tennessee Valley (BGCTNV) needed to present a concise, clear message about who they are and what services they provide to our community. While also differentiating themselves from other non-profit organizations that serve area youth. 

The Solution

We worked with BGCTNV to create better brand awareness around their core values and mission. By using consistent branding within the national guidelines but utilizing local Club kids, we created campaigns and collateral materials to highlight key programming available through BGCTNV.