Client – Gambuzza's Barbershop (formerly Frank's Barbershop)
The Challenge
Frank’s Barbershop partnered with the Sport Clips Franchise to create a national chain of world-class barbershops. A new brand and direction were needed.
The Solution
Gambuzza’s Barbershop was created, using Frank’s Barbershop’s 10 years of past success of being one of the top barbershops in the world. Imagery and communications were created that hold true to the original brand, but position the chain for further growth as an industry leader.
