The Challenge

Intercoiffure America Canada is the premier organization for hairdressers. They faced a challenge of providing needed member content during the pandemic and adjusting to new member needs, as well as communicating to potential new members.

The Solution

While maintaining all the core pieces of Intercoiffure America Canada that brought past success, new tools were added. Recent key success include a member / prospect focused podcast talking to industry leaders across the globe, an International online contest engaging thousands of students, as well as tightening the key messaging of the organization to better convey who they are.