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The Challenge
With more than 30 years of being the top salon in Knoxville, Salon Visage's Branding and messaging has to be true to the past, but also show that they they are always growing and positioned to always be the leader.
The Solution
All areas of branding receive minor tweaks depending upon the distribution method and audience that they target, allowing Salon Visage to capitalize on the history and future at the same time.