The Challenge

The Casual Pint franchise, as well as the target market, had undergone a lot of change since the franchise opened 10+ years ago. They needed a complete rebranding to allow growth and to better explain who they are. 

The Solution

A complete new look and feel was created, to convey that The Causal Pint is a place to go to explore the world of beer and food with experienced 'bartenders' to guide your way. Come in and discover new things and enjoy old friends. 

The previous logo didn't allow for franchises to add their location name to the logo. This need was taken into consideration when building out the new logo.