Managing Your Brand Through Covid-19 and Beyond
March 3, 2020
‘What we used to do’ will never again be ‘what we do’
June 12, 2020
I had a wonderful opportunity to chat with Killian Vigna and Zoe Belisle-Springer a few days ago for the Phorest FM podcast. I don’t usually enjoy things like this, but these folks were absolutely wonderful to chat with, so I wanted to share the final product.
Zane Hagy On Resilience, Crisis Communication & Paving Your Own Way
In times of uncertainty, our natural inclination is often to look for answers and validation in others to make sure we’re doing things right. What we tend to forget, though, is that someone else’s decision about their business might not be the right one for us (no matter how good the idea or action is). When it comes to your brand, your business, do what feels right for you. Learn from the past and others, only to then pave your very own way.
Featuring PR and marketing professional Zane Hagy, this week’s conversation explores crisis communication, the concept of resilience and the power that lies in being a black sheep.
